Year after year, small businesses make the jump into the
ultra-competitive industry with big hopes. While that is the right attitude to
approach the business industry, the reality is that most businesses are
unprepared to keep up with the competition. The fast-paced environment mixed
with heavy workloads are too much for some businesses to the point where they
quit before they see their best returns. Nonetheless, many of these challenges
can be solved with the proper advertising plan. The reason for this, is that a
small business’ main problem is building awareness with their brand and values.
In other words, they struggle with providing a reason for why a potential
client should go with their business over another.
That said, the right advertising plan reduces these struggles by allowing the business to make some noise in their niche without coming off as needy or desperate for clients. Now that we understand the importance of having a strong advertising plan in place, let’s take a look at some specific strategies to take advantage of. Here are three effective advertising ideas for small businesses.
#1: Traditional Print Advertising
Snail mail might be the answer for your small business. Even if you don’t have a mailing list you can still target potential clients geographically. Direct mail is more favorably received compared to emails and telemarketing. Another underutilized way to market your business is through business cards; every time you hand out a card you’re advertising your business!
#2: Traditional Media/Non-Print Advertising
Having mentioned the benefits of print media, that doesn’t mean your business should completely avoid the benefits of traditional non-print media. The benefits of this form of advertising include spots on local radio, television appearances, and even dedicated channels to cover all your business advertising.
#3: Specialized Online Advertising
Last but not least, make sure that your business is taking advantage of specialized online advertising. Just think about how many potential clients surf the web for a product or service every day. Not taking advantage of online advertising is literally leaving millions of potential clients out of the equation.
A proven pro-tip when it comes to boosting a business’ advertising plan is to apply for a merchant cash advance. A merchant cash advance is a business loan alternative; this business loan alternative is much more flexible than other options for a business. Alpine Funding provides working capital to small and large businesses. With funding within 24-72 hours, Alpine’s cash advance could help grow your marketing goals!
Overall, finding the best advertising method for your small business will come through trial and error. Consider mixing and matching any of these advertising methods to speed up the process of finding the one that fits your business the best.